E-mail marketing is an Internet marketing tool that builds direct communication between an entrepreneur and a consumer. Its essence lies in the fact that the company via e-mail sends letters to potential or regular customers with advertising, news, notification information.

Two misconceptions about email marketing: 

Email marketing is spamming by email. The essence of e-mail marketing is personalized communication between the seller and the consumer after the latter has given consent. And spam is the mass distribution of advertising messages to random users without permission. 

Email marketing and email marketing are the same thing. Newsletter is a constituent element of e-mail marketing. That is, marketing is a strategy, distribution is a tool for its implementation.

Email Marketing Tasks 

As a marketing tool, e-mail marketing poses a number of tasks that must be completed in order to successfully promote a business. The degree to which they are fulfilled depends on how correctly the chosen strategy for establishing communication with customers was implemented. 

Tasks: 

Getting customers ready to make a purchase. In other words, the main task of email marketing is lead generation . With the help of direct communication with the client, the degree of readiness of a person to make a purchase is determined. This allows you to plan further actions aimed at bringing a person to the final stage of marketing – making a deal.

 Increased loyalty

 When the buyer is sure that in the event of a disputable, conflict situation, he will solve problems with the seller through an electronic appeal, the level of trust in the company increases. For this, it is important that the entrepreneur takes an active part in the dialogue and assists clients in solving their problems. 

Providing feedback.

 When sending automatic emails, the letters contain addresses for feedback. Thus, an entrepreneur can find out first-hand complaints, discontent, wishes of customers, which helps to improve the quality of service.

Email Marketing Benefits 

Email marketing is considered a basic advertising tool. That is, whatever the status and size of the company, this method of promotion is used in the first place. This is due to a number of advantages: Low cost. The ability to form a “live” customer base. The ability to push the client to take certain actions. Full automation of the process. Personalized approach to the client.

Types of e-mail newsletters 

From the definition, it is clear that communication with the client is established using letters sent by e-mail. Moreover, the purpose of the letter can be not only advertising. 

There are several types of e-mail newsletters: Transactional. Transactional emails are a kind of response to user actions performed on the merchant’s website. For example, a person chose a product, put it in the cart, but did not order it. To finally convince the client of the need for this particular purchase, transactional mailing is used. The letter specifies the terms of delivery, the advantages of a particular product, the amount of discounts when ordering, guarantees, etc. 

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However, marketers still face challenges in choosing the right email marketing services. Especially with the notion that one needs to have a paid subscription to send out bulk emails, most marketers end up opting for the one that seems cost-effective without paying attention to whether that’s the one that would serve them best. Moreover, when looking for an email marketing tool, a simple google search would present innumerable options that could lead to confusion and fatigue, and marketers risk picking the wrong option. 

We have listed out a few well-performing, convenient and free email marketing tools that you can look into.More about Time to Reply

HubSpot Email Marketing

A consolidated CRM service provider, HubSpot’s free email marketing tool offers a number of personalised options to create appealing emails. With the platform’s extensive library of templates features, users can design a number of professional-looking emails – from automated ones to customized ones – each can be optimized and tailored to reach the recipients. Users can run A/B tests and design tests for their email campaigns and provide analytics even before the campaign has been broadcasted. Once the marketing campaign is live, a full range of data is provided on its performance.

HubSpot’s free email marketing tool offers 2000 emails per month.  

AWeber

AWeber is a simple yet powerful email marketing tool that targets small businesses. The platform controls end-to-end email delivery, which means the emails will reach the audiences’ inboxes without fail. Apart from design tools, automation options and performance analytics, the email marketing platform’s free plan also features landing page templates with the option of creating unlimited landing pages. It also allows integration with eCommerce websites, Canva API, access to a library of free stock images, free data migration and other interesting solutions. 

AWeber’s free email marketing tool offers 3000 emails per month.  

Mailchimp

Most common amongst marketers across industries, Mailchimp is one of the leading email marketing platforms. Its free email marketing tools are great for budding businesses that want to experiment with their email marketing strategies. Not only does it cover the usual features that most email marketing tools have, but also offers multichannel tools, social postings, Facebook and Instagram ads and postcards. It also supports 250+ app integrations and offers a survey tool.

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Mailchimp’s free email marketing tool offers upto 10,000 sends per month and a daily limit of 2,000. 

An unknown number’s owner’s name, email, address, and other contact information can be found via reverse phone lookup. To obtain the relevant information, enter the phone number in the phone lookup area and pick the search function.

Get Response

Get Response boasts of offering a forever-free email marketing solution and 99% accuracy on the deliverability of emails. The platform provides all the run of mill features such as email layout and template libraries, audience segmentation, and analytics on audience behaviour. Additionally, the platform’s email marketing services include auto-responders, action-based triggers on emails, and automated blog sharing. The email marketing platform also offers a perfect timing tool. Users can also add products from their GetResponse store, and integrate their existing online store.

Get Response’s free email marketing tool offers unlimited sends, but limits adding contacts to 500 email subscribers.

Zoho Campaigns

Zoho brings a host of features to the table – email list segmentation, easy data import from multiple apps, integrations, pre-designed templates, email lists’ health management, social sharing and so on. The email marketing software offers A/B testing, anti-spam filters, send-time optimization, and detailed performance insights. Users can choose from a variety of campaign formats, from simple newsletters to survey emails, RSS campaigns to form-based emails. 

Zoho Campaigns’ free email marketing tool provides up to 2000 subscribers or 12000 emails per month. 

Email marketing is a core element for any business and these free email marketing tools can help brands amplify their reach. By selecting the ideal email marketing services, businesses can save time and money in this front of digital marketing.

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