Live streaming can be done via AWS in AWS cloud separately, or you could use a platform to simplify the whole process. Setting up an AWS live streaming video channel comes with complexities. Before we get into it, let’s look at what services are offered by AWS and then we’ll discuss creating a channel of AWS live streaming, what challenges may occur when using any ordinary media platform, and how VIDIZMO can help.

AWS Services

There are mainly two ways you can live stream with AWS; by ingesting the video and involve the Elemental MediaPackage or you can store on Elemental MediaStore and then cached on Amazon CloudFront to be consumed by end-user.

·        AWS Elemental MediaLive

It is involved in live video encoding service.

·        AWS Elemental MediaPackage

It prepares and protects your video for distribution.

·        AWS Elemental MediaStore

This is highly optimized for storage services, mainly to cater to live streaming.

·        AWS Elemental MediaConnect

This service is mainly used for high-quality transport service of live video.

video needs to be edited or Non-Linear Video Editing is the process of taking video that is raw, meaning untouched or newly recorded, and taking away clips of that video that are not necessary to your story or point of the video

How You Can Create a Live Video Streaming Channel in AWS

So on the above points, you see four services MediaLive, MediaPackage, MediaStore, and MediaConnect, for live streaming. By using those services, this is how we can create a channel

• First thing first, we are required to create a channel with AWS MediaPackage where the encoded live video will be sent.
• The next thing is to visit MediaPackage service and create a new channel.
• You have to provide the name and description of the intended channel and hit the button to create
• Scroll down to the Endpoints section and provide the endpoint name and leave all other settings as it is.
• After creating endpoints with option to play live within the browser or through a public URL

Next, we require MediaLive to configure multiple channels, input and output details

• First, give your channel a name
• Select Create a role for IAM Role from a template and click Create IAM role button
• Select HTTP live streaming for HLS under Channel template
• Lastly, select SD for Input resolution under the tab of Input Specifications

,and there are a bunch of more steps for output, configuring and streaming. What can be done to make it more simplified? –  Use a platform that will let you press a button and go live while using AWS services.

Challenges with Media Streaming Platform

The biggest challenge any media streaming platform can face is the devices from which the video is played, such as iPhone, tab, laptop, Alexa etc. Every device has a different function and needs customization for playback. It is up to the business to decide which devices a user can most likely use, and the video is more likely supported for playback.

For this we have codecs. Multiple devices involve multiple codecs. The tech industry commonly uses one codec for streaming video files over the net is MPEG’s AVC/ H.264. Codecs require compression and it is vital to adopt the latest compression technology because compressing your video files means high video quality on the internet. It is all based on your requirements or the compression technique the platform has to offer.

VIDIZMO Can Be Your Best Bet

VIDIZMO offers live streaming with AWS services as a part of their media streaming solution. Been in the game for 20 years, VIDIZMO allows users to stream live, and on-demand videos with a YouTube-like user interface to external and internal users. It leverages AWS and offer capabilities as

• Live streaming with modern protocols that makes it easy to convert to HLS format, MPEG-DASH etc., for a seamless experience.
• With CDN-based video streaming ensures no buffering of video.
• Have a secure internal live stream
• Define access as to who interacts with the stream on a granular level.
• You can record a live stream and serve it as an on-demand video by using the services of transcoding in AWS.
• The stream can be embedded on your site or can be viewed within the platform
• These services are run in the cloud, so you can scale your storage or any demand as you wish

The setup is a one-time thing by the VIDIZMO team. All you have to do is sit back, dictate your requirements and let the team do the job. VIDIZMO caters basically all end-to-end video use cases while leveraging Amazon Web Services.

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Apart from that, in a recent survey, Dell reported that businesses. That invested in big data, cloud, mobility, and security enjoyed up to 53% faster revenue growth as compared to their competitors. These reports clearly show that an increasing number of tech-savvy businesses are recognizing the benefits of cloud computing. In this article, we will discuss cloud computing and how cloud computing like AWS is redefining IT infrastructure architecture. So becoming an aws certified developer has a lot of scope.

What is Cloud Computing

Cloud computing is the on-demand availability of computing services. Including servers, storage, databases, networking, software, analytics, and intelligence and without direct active management by the user. The term ‘cloud’ is commonly used to describe data centers available to multiple users on the Internet. It may be limited to a single organization called enterprise clouds or may be available to multiple organizations called public cloud.

Cloud computing enables companies to minimize overall IT infrastructure cost and it also allows enterprises to get their application running faster. It also improves manageability and less maintenance and enables IT, teams, to adjust their resources quickly to meet increasing demand. With the help of cloud computing, you get the burst computing capability which is high computing power at a certain period of peak demand.

Cloud computing has three levels of connectivity consisting of cloud, network device, and end-user.

The cloud comprises components like servers, software platforms, applications, and data storage. Then network devices such as routers and switches process the data, and the end-user can access the data from any device.

Broad Division of Cloud Computing Architecture:

The cloud computing architecture has two main components – frontend and backend. The frontend acts as a client and communicates with the backend through a network. The Frontend side is visible to the end-user, and it sends queries to the backend through middleware.

The backend processes and protects the data and answers the queries asked by the frontend. It is the bigger part of the entire cloud computing architecture. The following diagram depicts the different parts of cloud computing architecture.

Selecting the right cloud computing software architecture for your business is one of the most important decisions if you are considering migrating to cloud computing services. An ineffective cloud service can lead to low efficiency and zero scalability. A suitable cloud computing service allows you to take care of the entire business process. AWS (Amazon Web Services) is one of the most used cloud computing service in the world, and it is redefining the IT infrastructure architecture worldwide. Let us discuss it in more detail.

What is AWS?

AWS (Amazon Web Services) is a comprehensive, on-demand cloud computing platform developed by Amazon. It provides APIs to individuals, businesses, and governments, on a specific pay-as-you-to basis. AWS offers rapid access to flexible and low-cost IT resources, you don’t have to make a large upfront investment in hardware and spend a lot of time on the heavy lifting of managing that hardware.

AWS has more than 1,00,000 users across 190 countries. Businesses across the globe got a new chance to have less variable cost supplanting infrastructure-related high costs since the inception of AWS cloud service in 2004. Also, you don’t have to anticipate and get the IT groundwork done, for example, deploying servers in advance. In fact, AWS cloud technology can bring in results quickly by deploying a large number of servers virtually within a few minutes.

AWS gives an easy, versatile, and profoundly dependable framework platform to its users. This framework is powerful and safeguarded against the effects of disruptions and other malfunctions. The following features are included in the AWS cloud computing platform:

• Amazon DynamoDB, which is a NoSQL database management system.
•  EC2 Server, which is a virtual server.
•  Simple Storage Service.
•  Lambda Service, which runs code without focusing on servers.
•  Aurora, a high-execution relational database management system.
•  Lightsail, a virtual private server.
•  SageMaker, a cloud-based machine learning program.
•  RDS, a relational database management system for MySQL and SQL Server.
• PostSQL, another SQL server.
• MariaDB, database management system.
• AWS VPC, isolated cloud assets.

How is AWS Redefining IT Infrastructure?

AWS is an excellent way of obtaining large-scale computing capacity more quickly and cheaply than building an actual physical IT infrastructure. For example, you can access customer information via cloud-based CRM software from your smartphone at home or from anywhere, and can quickly share that information with other authorized parties anywhere in the world.

Here, we will discuss some of the points, which show how AWS is redefining IT infrastructure.

Data Security:

Data security of an IT infrastructure is one of the most critical reasons to use AWS cloud computing service in your business. But this is not the case as heavy encryption of the files and databases can mitigate internal threats. All kinds of data can  transfer without the fear of being hacked.

However, data theft is still a threat for many businesses, and better encryption guarantees better security on the AWS cloud platform.

RapidScale reported that 94% of businesses said they saw an improvement in security after implementing cloud solutions. Approximately 91% claimed that the cloud makes government compliance an easy task.

Cost Reduction:

If you build an entire IT infrastructure on your own, it will cost you a huge amount of money. Deploying servers, building secured networks, and managing the entire business process is a complex and costly task. With the help of cloud platforms like AWS, you can reduce the overall cost of your business process.

Initially, it seems the cost of cloud platforms is big, but when executed properly, the ROI received during cloud deployment can override the initial capital investment. The ROI can be in terms of product longevity, optimization of resources, and security of your data.

One of the best features of cloud computing services is its “pay-as-you-go” model, which gives you the freedom to pay according to the services chose. This doesn’t mandate you to invest a lump sum amount.

Flexibility:

You have only a limited amount of time to pay attention to all of your business responsibilities, and if your current IT infrastructure is forcing you to commit too much of your attention to computer networks and data-storage issues, you are not using the right kind of IT solutions. On the other hand, by using an outside cloud platform to take care of all IT infrastructure, you will have more time to concentrate on your business goals and satisfying customers.

The cloud platforms like AWS provide more flexibility to businesses as compared to hosting on a local server. Also, if you need extra bandwidth, the AWS cloud platform will provide you that as well, rather than undergoing a complex and expensive update to your IT infrastructure. This flexibility can significantly increase the overall efficiency of your business.

Mobility:

Cloud computing like AWS allows mobile access to business data through smartphones, tablets, and laptops. Considering over 3.5 billion smartphones are being used globally today, it is a great idea to access your business data through smartphones by using cloud computing service.

By using the cloud service, you can provide accessible information to sales people who travel most of the time, and freelance employees for better efficiency.

Remote accessibility of useful information and data enables quick processing time and instant solutions. With these benefits, it is no surprise that spending on cloud computing is growing extremely fast across the world.

Complete Control:

As a business owner, you can face immense scrutiny in case of lagged operations, data loss, and other operational dysfunction. Therefore it becomes crucial for you to have sufficient control over the ongoing actions of the company. AWS cloud computing service can assure complete control over the entire business process.

Cloud technology allows you to have a bird’ eye view over the data in the case of highly sensitive data. It allows you to track the accessibility, usability, and deployability of your data.

Cloud computing technology streamlines the work as it distributes the tasks according to the employees and gives them unique access to execute their tasks. This provides a greater understanding of the work and a clear path to task execution.

Insight:

As we are moving further into the digital age, it becomes very clear that data is becoming new oil for businesses. The insights hidden within the millions of bits of data that are generated through customer transactions and business processes are invaluable and waiting to be identified and acted upon. Of course, getting those insights from vast and unstructur’s data can be very complicate, unless you have access to the right cloud computing solution.

Many cloud-based storage services like AWS offer integrated cloud. Analytics for a comprehensive understanding of your data. Since your data is already stored in the cloud, you can easily implement built-in methods and build customized reports to get insights. You can improve efficiency and build action plans to meet business goals with the help of these insights.

Increased Collaborations:

Making collaborations in an organization becomes important if your organization has a large number of employees. It increases the overall efficiency and reduces the operation cost. Cloud computing services like AWS enable collaboration between the employees.

Your employees can view and share data smoothly and securely across a cloud-based platform. Some cloud-based platforms even offer collaborative social spaces to connect your company’s employees, which improves interest and engagement.

Disaster Recovery:

The biggest disaster in an organization can be ‘theft of data’ or ‘loss of data.’ However, a cloud-based technology always makes a repository to back up your data, which helps you recover your crucial data with ease and security.

Cloud computing services like AWS reduce the time wasted on solving the technical glitches, lags to the deterred server, and other drawbacks in an IT infrastructure.

Final Thoughts:

In this article, we have discussed cloud computing and how it is redefining the IT infrastructure. As more and more businesses are moving online, the need for cloud-based services is also increasing rapidly. Suppose you are a business owner but want to secure your IT infrastructure.

In that case, you need to switch to a cloud computing platform. Like AWS Because cloud computing offers on-demand delivery of IT services. such as virtual servers, storage, databases, networking, analytics, and more. If you are interested in AWS and its services but want to get training in it. You can enroll yourself in AWS training and certification.

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